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Jeff King on court with players at a national team training session.

Proven wherepressure is highest.

Performance solutions & support for athletes, academies, and associations.

  • Hong Kong Sports Institute
  • Chinese Tennis Association
  • IMG Academy
  • United States Tennis Association — High Performance
  • RacFit Foundation Pro Team
Xu Shilin, left, with the other 2015 Guangzhou Open doubles finalists and their trophies behind the tournament podium.

From wild card to runner-up.

Xu ShilinGuangzhou Open 2015

Ge Lingyou holding the women’s singles trophy at the 2024 CCB (Asia) Hong Kong Open, beside the runner-up and two officials.

From qualifier to champion.

Ge LingyouCTA1000 Hong Kong Open 2024

We build a purpose-driven plan for every dimension of performance;physical, mental and emotional.

National programs

Chinese National Games

Hong Kong women’s team · Tianjin 2017

Jeff King with the Hong Kong women’s team on court at the 13th National Games of China.
Jeff King kneeling with the Hong Kong tennis team at the Asian Indoor & Martial Arts Games.

National programs

Asian Indoor & Martial Arts Games

Hong Kong team · Ashgabat 2017

Jeff King presenting a talent identification framework to an audience of coaches at a seminar in China.

For over 30 years our methods have withstood the pressure of world #1 rankings and helped craftGrand Slam and Olympic champions.

The 2024 Hong Kong Open women’s singles trophy on court.

Select a single service or an integrated package.

Tell us what you need

Coaching & Support

For individuals, teams and academies.

  • Personalized performance coaching and physical development
  • Thought management systems and resilience training
  • Recovery optimization
  • Assessment kits and diagnostic tools
  • Tactical considerations and probability outcomes
  • Burnout proofing your pros

Advisory & Consulting

For associations and federations.

  • Building a high-performance culture
  • Athlete talent pathway construction and assessment
  • Leadership and operational reviews
  • Athlete profiling, data management and benchmarks
  • Performance strategy and communication audits
  • Overseas training bases
Two Hong Kong China doubles players high-fiving between points.

Total alignment of resources, purpose and performance.

  • Yi Jingqian hitting a backhand.

    Yi Jingqian

    WTA No. 69

  • Mu Tao hitting a forehand.

    Mu Tao

    ATP No. 509

  • Sun Tian Tian on the Athens 2004 Olympic podium wearing her women’s doubles gold medal and olive wreath.

    Sun Tian Tian

    Olympic gold

  • Zhou Yimiao hitting a two-handed backhand.

    Zhou Yimiao

    WTA No. 127

  • Li Fang hitting a two-handed backhand.

    Li Fang

    WTA No. 36

  • Wang Yafan and Liang Chen holding the doubles trophy amid confetti at the WTA Elite Trophy in Zhuhai.

    Wang Yafan & Liang Chen

    Wang Yafan

    WTA #49

    Liang Chen

    WTA Doubles #35

Jeff King smiling and pointing at his name on the Madeira Ladies Open sponsor board.

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